Adobe-Sponsored On-Site Corporate Headshots for the CDW Team
Cherry Hill, NJ Headshot Event Case Study
Capturing Confidence, Connection, and a Bit of Fun
When Adobe reached out through FUSION Performance Group, they wanted to create something meaningful for their client — the CDW team in Cherry Hill. Not just headshots, but a professional experience that reflected CDW’s energy: confident, connected, and human.
Adobe’s goal was clear: bring value to their partnership by offering high-quality headshots the CDW team could use across LinkedIn, email signatures, and internal platforms. With about 30 people to photograph in just a few hours, I needed to bring structure without losing that relaxed, personal feel.
Professional lighting setup for an on-site corporate headshot session at CDW in Cherry Hill — creating flattering, consistent portraits for the entire team.
The Challenge
Turning an office headshot session into something people actually enjoy — that’s always the goal, and always the challenge.
We had a set budget, a six-hour open signup window, and a space originally intended for a “happy hour” photo format. That meant being flexible, efficient, and ready to make every person feel seen — without anyone feeling rushed.
The Approach
I arrived early and transformed a cozy 10x13 huddle space into a mini studio. A neutral gray backdrop, a simple three-light setup with softboxes and strobes — clean, consistent, flattering light.
Before anyone stepped in front of the camera, I had three conversation starters ready:
What are you most passionate about?
What’s something exciting that happened recently?
Those little questions helped people open up. You could see the difference — shoulders relaxed, smiles turned real, confidence started showing through. That’s the stuff that makes a headshot more than just a photo.
Guiding a CDW team member during their on-site corporate headshot session — coaching poses and expressions to capture confidence and professionalism.
The Experience
Instead of feeling like an assembly line, the day flowed seamlessly, thanks to our on-site registration system. Participants checked in quickly via QR code or iPad, received their own proof galleries, and could review images immediately. That instant feedback built confidence, kept the schedule on track, and made the entire session feel organized and relaxed.
Here’s what they said afterward:
Doug from Studio428 was great to work with for our Adobe/CDW office headshot event! Highly recommend and will absolutely work with them again in the future. 5+++ stars!
— Luke M., Sr. Channel Account Manager, Adode
Adobe’s sponsorship turned a typical workday into a genuine professional perk — a chance for the CDW team to update their headshots and walk away feeling confident and valued.
The Results
In the end, over 25 team members stepped confidently into the frame — and walked away with headshots they were genuinely proud to use.
The portraits had a clean, professional polish while still feeling approachable and real — the perfect reflection of a team that values both excellence and connection.
It was a great turnout! You rock Doug! I look forward to collaborating again.
— Allie C., Event Coordinator, FUSION Performance Group
CDW Adobe Headshot Event — By the Numbers
At CDW’s Cherry Hill office, Adobe turned a regular workday into a polished, confidence-boosting headshot event for over 25 team members. In just six hours, everyone had their own session, saw their images right away, and got final retouched headshots delivered within a week. By the end of the day, the team walked away with professional portraits that felt personal, approachable, and earned a ⭐⭐⭐⭐⭐ client rating.
The Process Behind the Scenes
Great photography is only part of the experience — smooth logistics make the day effortless.
For this event, we used on-site registration via QR code and iPad sign-ins, making check-in quick and organized. Each participant received their own proof gallery for easy selection, followed by personalized follow-up communication for retouching and delivery.
Final retouched images were delivered directly to each participant, while a complete gallery was sent to the event organizer for company-wide use. The process kept everything running smoothly — no spreadsheets, no chaos, just happy people and great results.
That balance of structure and connection is what we’re all about at Studio428 — making large team sessions feel calm, personal, and surprisingly easy.
Key Takeaways
Headshots should do more than look good — they should help people feel good. That’s what drives me every time I set up my lights.
This project was a great reminder that success isn’t just about gear or technique — it’s about creating space for people to show up as themselves, even in the middle of a busy workday.
At Studio428, that’s the promise: calm, personal, confidence-building sessions that help professionals step in front of the camera and actually enjoy it.
Ready to Show the World Your Best Self?
When your team looks confident, your brand feels stronger. Let’s create headshots that show your people at their best.
You’re amazing. Show the world.